It was so cool to see Channel 8 TV reporter Josh Green do a story on the ISM bike saddle, which is headquartered right here in Tampa Bay. Steve Toll created the ISM bike seat and I'm happy to say that ISM is the presenting sponsor of the 2012 Bicycle Bash in Tampa which is out on by SWFBUD to promote bicycling in Tampa Bay. The ISM seat was featured on the news because the gold medal winner in the triathlon event used an ISM bike seat on her bike in the event.
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